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Developing key relationships with producers, music directors
and program directors is at the heart of radio promotion. Successful
tracking, promotion and interviews with artists we are working
with is the foundation of our program for radio. We push hard
until we know we have the "add" and will work tirelessly to
make it happen.
Currently we promote Triple A, Jazz, Americana, New Age and Classical.
Our databases are upgraded weekly with every phone call and quarterly with mailings. We use our own custom built software to track and update airplay statistics and territory influence. You can expect your record to be worked to no less than the top fifty U.S. markets for every release. Each CD we promote has a minimum push of three months to establish tracking, chart positioning and good traction for sell-through in the marketplace.
We encourage bands to use their websites for sales if they are currently not signed or do not have a label that will handle retailing their music. We suggest if you do not have your own website that you look into an e-tailer like CDBaby.com or other indie sites.
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