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For the past 15 years, Tony Scafide has worked with and for concert artists, recording companies and businesses related to the recording and performing arts in classical music and jazz. He has worked with leading musicians, composers, recording labels and presenters on various projects including; record label creation and distribution; national public relations campaigns for press, radio, and internet media.
In 1994 Tony relocated to New York, and accepted a position as regional marketing specialist for Philips N.V. . His first assignment with Philips was to achieve awareness for their new product, the CD-I player. Tony co-created an interactive playground at the twenty-fifth anniversary Woodstock 1994 music and Arts Festival. Setting up a media tent with 600 CD-I players, he invited key artists; Steven Tyler-Aerosmith, Peter Gabriel, and Todd Rundgren, to participate in video games against attendees at the festival. The Philips Interactive tent drew literally thousands of people to use CD-I players and was praised in Rolling Stone Magazine, The New York Times, and the Wall Street Journal's New Technology Column.
In 1995 Tony accepted a position at New World Records, a not-for-profit recording label dedicated to recording American composers of the 20th Century and American composers of the colonial period. There, Mr. Scafide joined New World's staff and worked to develop library subscription services, retail sales as well as promotion opportunities that would increase New World's annual billing.
In January of 1997 he was recruited to KOCH International as Manager of Public Relations and Promotion. KOCH is the leading distributor for independent music labels in the United States with sales over one hundred million. At KOCH he was responsible for the marketing and promotion of six classical music labels, building and maintenance of KOCH's website and corporate public relations. The recording labels under his guidance at KOCH out-performed expected sales for the two years he managed them with some labels increasing over eighty percent from the previous year. Collectively Mr. Scafide was promoting over four million dollars in annual product sales.
In September of 1999 Mr. Scafide created Generation Media, a media company dedicated to promoting music, musicians, and music based companies. Since its creation, he has worked with international recording artists, conductors and internet companies. Since its inception, Generation Media has launched press campaigns for major artists, artist management companies, web companies, art galleries, musicians, ensembles, record labels, authors, and not-for-profit organizations.
In September 2005 Generation Media announced the creation of The Generation Media Group. The Generation Media Group will now offer licensing of well-known and recognizable celebrities, as well as animated characters, plush toy creations, and paintings modern artists. In addition to a licensing division they will offer artist management and booking services for radio personality talent, and jazz and classical musicians. The changing needs of the classical and jazz industry are clear. The needs of musicians and other artists are often provided by several independent sources. With the expansion of the Generation Media Group we can now offer artists the complete package of services artists need.
In addition to record label management for small labels and independent artist labels, GMG has created their own in-house label Generation Records to give marketing support to unsigned clients while they are being solicited to large independent and major labels. The GMG label allows artists to bring their product to the marketplace and have Soundscan accounting records which are needed for artist development and sales.
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